Sherri Jean Katz

Research Interests

I currently conduct research on the topics of persuasion, health communication, technology, and youth. Currently, I am collecting data from high school students, testing variations of e-cigarette warning labels, alone and in the context of other package elements. Additionally, I am working on several theoretical frameworks, including construal level theory and psychological reactance theory. 

Selection of Current Projects.

Using messages to create  'cognitive bridges,' linking  abstract goals with the means to achieve them.
E-cigarette Warning Labels: Messages to Reduce Recreational Use
Funded by: University of Minnesota, Grant-in-Aid